Case study · Concept build
Shoe Runner: a sneaker store with a 3D hero, built for Algeria.
A concept store for running and everyday shoes, sold across Algeria with cash on delivery. A small catalogue only works if every pair feels chosen, so the store opens on a sneaker you can spin in 3D and keeps ordering to about a minute.
The project
Six pairs, one minute to order.
The brief
Sell a short, curated range of sneakers to Algerian shoppers who pay in cash and will not create an account to buy one pair. The store has to feel like a brand rather than a marketplace, and make choosing a size and ordering effortless.
Strategy
Lead with one hero product and a reason to stay: an interactive 3D sneaker in three colourways. Then a lineup of six pairs, a pair of the season, and the three promises Algerian buyers check first: cash on delivery, delivery to all 58 wilayas and no account needed. Sizes 37 to 46 are shown before anyone opens a product.
Design
A light, editorial look with oversized type, outlined lettering, generous white space and clean product photography, so a small catalogue feels deliberate. Every card shows the categories and the price in dinars, nothing more.
Development
WooCommerce with cash on delivery as the only payment method, guest checkout, a direct Purchase button on each product, size buttons from 37 to 46 and a 3D model viewer in the hero. Search opens from the header with Ctrl K.
- 6 pairs across Running, Men and Women
- Cash on delivery to all 58 wilayas
- Size buttons from 37 to 46
- Guest checkout with a direct Purchase button
Mobile
On a phone, the 3D sneaker, the headline and both calls to action share the first screen, and the colourway switch stays within thumb reach.
- 3D sneaker on the first screen
- Mobile-first layouts
- Delivery promises on every product page
Deliverables
A complete store: home, shop, collection and category pages, six product pages, bag and checkout, plus story and contact pages.
- Live demo on a temporary domain
- Home, shop, collection and categories
- 6 product pages, bag and checkout
- Story and contact pages with sizing help
Pages
A closer look.
When the catalogue is small, every pair has to look chosen. The 3D hero earns the attention, the delivery promises earn the order.
Guerniche Ramzi, on the Shoe Runner concept
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Next step
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