Case study · Concept build
The Ember Room: a restaurant website built to fill tables.
A concept website for an imagined wood-fired restaurant in New York. Restaurant guests decide fast: they want to feel the place, see the menu and book a table, usually on a phone and often for the same evening.
The project
Atmosphere first, then a table.
The brief
Give a fine-dining restaurant a website that sells the evening before the food: the fire, the room, the chef. Then make booking a table the obvious next step from every section.
Strategy
A Reserve a table button on the first screen, a short story of the kitchen, three signature dishes as a taste of the menu, and a closing call to book that reminds guests weekend tables go early. Opening hours and the address sit in every footer.
Design
A dark, warm palette built around firelight, large imagery of the room and the hearth, and editorial serif headings, so the site feels like the restaurant at night.
Development
Built with Elementor on Astra. The menu page filters dishes by category, the chef’s tasting menu has its own enquiry button, and reservations go through a WPForms form with party size and date.
- Menu filtered by starters, pizza, burgers and plates
- Chef’s table tasting menu with an enquiry button
- Reservation form with party size and date
- Opening hours and address on every page
Mobile
On a phone, the first screen keeps the restaurant name, the mood and the Reserve a table button together.
- Reservation button on the first screen
- Mobile-first layout
- Hours and address in the footer
Deliverables
A four-page restaurant website, ready to take a real restaurant’s menu, photos and booking rules.
- Live demo on a temporary domain
- Home, About, Menu, Contact
- Menu page with category filters
- Table reservation form
Pages
A closer look.
People choose a restaurant with their eyes and book it with their thumb. The website has to make both easy.
Guerniche Ramzi, on The Ember Room concept
Next case study
A luxury car rental website where every page leads to a reservation.
Next step
Need something like this for your business?
Tell me what you sell, who you sell it to, and what the website must do. I will come back with a clear approach and a starting price within one working day.