Case study · Client work
Vellora Homewear: a store that feels like the product.
Vellora sells softness: pyjama sets, nightgowns and robes for women. The store had to carry that feeling in every pixel while doing the practical job of an online shop: show the collection, make choosing easy, and take the order without friction.
The project
Brand feeling first, without sacrificing the checkout.
The challenge
Homewear is bought on feeling. A generic store template would have made the product look like a commodity. The design had to be gentle and feminine while the underlying store stayed fast, clear and easy to buy from.
Strategy
A short, focused structure: Home, About, Shop, Contact. The homepage introduces the brand mood, presents the collection and moves the visitor into the shop within one scroll. Everything else lives in the product pages.
Design
A blush palette, a script display typeface paired with a clean sans for reading, soft photography and generous space. Product cards and buttons use the brand colour so the shop pages feel like the same world as the homepage.
Development
WooCommerce with a curated catalogue, product pages with clear pricing and options, cart and checkout, search, and a responsive build that keeps the softness on mobile where most of the audience browses.
- Curated WooCommerce catalogue
- Product pages, cart and checkout
- Search and responsive build
SEO & performance
Clean product and category URLs, image compression to keep pages light despite the photography-led design, and caching configured for fast repeat visits.
- Clean URL structure
- Optimised imagery
- Caching and performance
Deliverables
A complete WooCommerce store with the brand identity carried through every page, ready for the product catalogue to grow.
- Home, About, Shop, Contact
- Catalogue, cart and checkout
- Brand design system
Pages
A closer look.
The product is soft, so the store has to be soft. But softness is a design decision, not an excuse for a slow or confusing shop.
Guerniche Ramzi, on the Vellora Homewear project
Next case study
A communication agency website built to match the quality of its physical work.
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