Case study · Concept build
Lumière: a fine jewelry store for Algeria and France.
A concept store for an imagined jewelry house in Algiers, working in 18K rose gold and natural diamonds. Pieces run from 890 € to 7,450 €, so every page has to earn its price with detail, care and payment options that feel safe in two very different markets.
The project
Luxury prices, two markets, one store.
The brief
Create a jewelry house from scratch and make it believable at its price. The store sells to two audiences at once: customers in Algeria who expect to pay on delivery, and customers in France who pay by card and expect an insured parcel.
Strategy
Every price is shown twice, in euros and in dinars, with cash on delivery stated beside the Algerian price. The catalogue stays small on purpose: twelve named pieces, sorted by type and into three collections, Celestial, Signature and Forever, so a gift buyer and a bride each have an obvious way in.
Design
A dark editorial look with a serif display face, rose gold accents and large close-up imagery. Product pages read like a jeweller talking: the stone, the setting, how the piece moves and how to wear it.
Development
WooCommerce with a dual-currency price on every piece, cash on delivery for Algeria, card logos and insured express delivery for France, product search, a newsletter with a welcome code, and pages for new arrivals and best sellers.
- 12 pieces in 4 categories and 3 collections
- Prices in € and DA on every piece
- Cash on delivery in Algeria, insured delivery to France
- Search, newsletter and new arrivals
Trust & detail
Delivery, returns, care and warranty answers sit on every product page, and the footer leads to a ring size guide, care and warranty pages, a FAQ and a journal with buying guides. A demo notice makes clear that nothing is sold.
- Delivery, returns and care on every piece
- Ring size guide, care and warranty pages
- Journal with three buying guides
Deliverables
A complete concept store: home, shop, category and collection pages, twelve product pages, cart and checkout, plus story, personalization and help pages.
- Live demo, clearly marked as a demo
- Home, shop, categories and collections
- 12 product pages, cart and checkout
- Story, personalization and help pages
Pages
A closer look.
Expensive products sell on detail. If the page cannot describe the stone, the setting and the care, nobody trusts the price.
Guerniche Ramzi, on the Lumière concept
Next case study
A private clinic website built to get patients to the right department and onto the calendar.
Next step
Need something like this for your business?
Tell me what you sell, who you sell it to, and what the website must do. I will come back with a clear approach and a starting price within one working day.