Case study · Concept build
LUMÉ: a skincare store built around cash on delivery.
A concept store for clean skincare and beauty supplements, designed for shoppers who will not pay online for a brand they have never tried. Every page answers the same two questions first: what happens after I order, and when do I pay?
The project
Built for the customer who pays at the door.
The brief
Sell skincare from a brand nobody has heard of to customers who will not type a card number for a first order. That order only happens if they can check the product before paying, so the whole store is built around paying on delivery.
Strategy
Repeat the promise exactly where doubt appears. The top bar, the hero, every product page and the FAQ give the same three answers: pay in cash at the door, delivery in 2 to 5 days, and a call to confirm before anything ships. Best sellers and a bundled set come first, so a hesitant visitor has an easy first product.
Design
Deep green, warm sand and a terracotta call to action, with serif headlines and soft product imagery. The delivery and payment promises are designed into the layout, so they read as plain information rather than badges.
Development
WooCommerce set up for cash on delivery only: a phone number is required at checkout, delivery fees are calculated by region, and orders over $75 ship free. Every product page shows the sale price, the stock left and an Order on WhatsApp button.
- 8 products in skincare, supplements and beauty tools
- Cash on delivery checkout, phone number required
- Delivery fees by region, free over $75
- WhatsApp ordering from every product page
Mobile
On a phone, the headline, both calls to action and the three delivery promises fit on the first screen, and the WhatsApp button stays within thumb reach.
- Mobile-first layouts
- Delivery promise on the first screen
- Floating WhatsApp contact
Deliverables
A complete store on its own domain, open to explore and clearly marked as a demo: orders are not fulfilled.
- cocodimi.com, live demo
- Home, shop, about and contact pages
- Product pages, cart and checkout
- Delivery and returns FAQ
Pages
A closer look.
When people pay at the door, cash on delivery shapes everything: the copy, the checkout and the call that confirms each order.
Guerniche Ramzi, on the LUMÉ concept
Next case study
A fine jewelry store selling to Algeria in dinars and to France in euros.
Next step
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