Case study · Client work
NutriPro DZ: a multi-brand supplements store built for the Algerian market.
Seven brands, over a hundred products, eleven categories, and customers who expect to pay on delivery. NutriPro DZ needed a store that makes a large catalogue easy to navigate and makes ordering feel safe, from the first visit to the delivery at the door.
The project
A large catalogue, a simple path to order.
The challenge
Supplements are a trust purchase: buyers want to know the brand is genuine, the product fits their goal, and that paying and receiving the order will be painless. A big catalogue makes all three harder, not easier. The store had to organise 100+ products so that a first-time visitor finds the right one in seconds.
Strategy
Two entry points instead of one. Shop by category for people who know what they want (protein, creatine, mass gainers, vitamins) and shop by goal for people who do not. A persistent reassurance bar states delivery, payment on receipt and a phone number on every page, because those are the questions that stop an Algerian shopper from ordering.
Design
A bold black-and-yellow identity, large product imagery and a homepage that leads with a featured product slider, brand grid and category rails. Product cards show brand, format and price clearly; nothing decorative competes with the buy button.
Development
WooCommerce configured for the market: cash on delivery, home or stop-desk delivery with fees by wilaya, wishlist, customer accounts, live product search and a French/Arabic language switch. Product data structured by brand, category and goal for filtering.
- 103 products across 7 brands and 11 categories
- Cash on delivery, home and stop-desk shipping
- Wishlist, accounts, search, new-arrivals feed
- French and Arabic switch
SEO & performance
Clean category and product URLs in French, descriptive titles and meta descriptions, and image handling tuned for a catalogue this size, so pages stay fast as products are added.
- French URL structure for categories and products
- Page titles and descriptions
- Image and catalogue performance
Deliverables
A complete store on its own domain, with the full catalogue loaded, delivery and payment rules configured, and the team trained to add products and process orders.
- nutripro-dz.shop, live
- Catalogue, delivery and payment configuration
- Home, Boutique, Objectifs, Nouveautés, Contact
- Training and handover
Pages
A closer look.
An online store in Algeria has to answer three questions before anything else: how do I pay, how do I receive it, and who do I call. Design around those and the rest follows.
Guerniche Ramzi, on the NutriPro DZ project
Next case study
A soft, brand-led WooCommerce store for a women’s homewear label.
Next step
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